Writing Coach Says: Make Your Own Best-Seller!

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Have you ever wondered what it takes to make a best-selling book?

I’ll tell you the secret, having written 12 books that have collectively sold hundreds of thousands of copies.

In a word, to make a book a best-seller, you need SALES!

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Yes, this is obvious, but it’s also profound.

A potential best-seller has to be put into a sales channel, promoted vigorously, reprinted often, and shepherded along its way to ultimate success.

Secondly, it helps if it has a catchy title, is well written, and it pertains to a topic or has a plot in which readers are interested.

But the latter characteristics are not essential.

With a great sales effort you can make an average book a hit.

How do I know this?

I started my book career by selling them, for Time-Life, and having succeeded, I became a sales manager with them. Literally, our division sold millions of books, making them genuine best-sellers, yet they never appeared on the New York Times Best Seller list.

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How could these monster successes be overlooked?

They were sold by phone, in kiosks at malls, by mail, and through various retail displays that are not tracked by best-seller list compilers.

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Ask any contemporary New York book publisher whether they’re pleased with selling works through bookstores, and you won’t hear the end of their lamentations.

This is why so many editors try to get today’s authors to sell their own stuff, at the back of seminar rooms and to their own customer and client lists. There are many more effective sales channels than the large retail book chains.

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So, if you want to write a genuine best-seller, spend more time worrying about the sales and marketing end, and less about the actual craft of writing.

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If you can figure out how to sell large numbers of books, believe me, every big publisher will think you’re a literary genius!

Dr. Gary S. Goodman, President of http://www.Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone and Monitoring, Measuring & Managing Customer Service, and the audio program, “The Law of Large Numbers: How To Make Success Inevitable,” published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations from Santa Monica to South Africa. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com

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For information about coaching, consulting, training, books, videos and audios, please go to http://www.customersatisfaction.com

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