Write Google AdWord Ads that Get Results

If you know how to write great classified ads, then you can write terrific ad copy for any PPC campaign, and yes that means Google Adwords, too. There are different elements that contribute to a winning PPC campaign, but ad copy is paramount; and if you can write good classified ads then you’re almost home. So, the balance of this article talks about some tips and strategies for writing profitable ad copy for Adwords or any other PPC services.

There are several components involved, and just one of them is the call to action. Of course you can always test your ads, split testing, and see how it works for you. You don’t have to trust us, but you should be willing to trust the direct response industry which proved (decades ago) that a strong call to action works better. When a searcher clicks on your ad, he needs to know the benefit for him. Unfortunately, no one cares about you or what you want or like; it’s all about the reader. Out of all the other ads, why should the reader choose you? Don’t tell us, tell them. Google Adwords is all about being relevant in your ad copy, landing page, main website, and everything else in between. If the reader gets to your site, or landing page, and there’s something unrelated; then all your work will be in vain.

One of the secrets to high conversions is split testing your ads. It’s not hard at all to split test, but you do need to be as smart as you can in your testing; and do not be impatient. When you do this kind of testing, all you’re doing is testing one aspect of your copy at a time. Never change two different parts of an ad when you’re split testing. Have this test running for a while until you find the best result that’s giving you a high CTR.

Only test one item at a time, but when you’re done with something then start split testing another aspect of your copy. You will just keep moving from one part to the next until it is all finished. Obviously you will need to take heed of your click through rate as that is tied to your conversions. Your CTR of your ad directly relates to your copy and the conversion rate, as well. Secondly, once they’re on your landing page then you have to deal with yet another conversion rate situation. So that is why it’s critical to your success in Adwords, or any other PPC, to get those PPC ad conversions up to the green area.

You do not want to create a bad impression with your ad. You need to have your ad formatted properly with the right spelling and casing. Never allow this to happen because it’s easy to avoid, and it will only decrease your CTR’s. It’s rare to see mistakes in ads on the first page because those advertisers know what they’re doing – usually. Never try to be cute in your ad copy because people just don’t respond well to cute. In other words, you need to grab the attention of your potential customer through that small ad. So it all works together and must necessarily create a great impression. If you want more readers and higher conversions, then you will always capitalize the first letter of each word contained in your headline.

The Adwords ad copywriting tips we’ve talked about will only be as effective as you’re willing to make them; keep taking action and continuing to learn. Ad copywriting is not rocket science, but if you want to learn how to do it well you’ll need to study, practice, and keep moving forward.

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