For very many years, article marketing has been exceedingly useful and powerful for driving targeted traffic. But what is not evident to a lot of article marketers is you can leverage your articles in different ways. Indeed, there are different article types based on the goal you want to achieve. Let’s discuss this area of optimizing your articles and approaches to reach more website traffic and hike up overall conversions.
The usual approach taken by article marketers is to generate website traffic from article directories. Of course there is obviously the factor of optimizing for search engines. But, the thing is that is what everybody does, and there is too much emphasis on this overall strategy. There is another approach that is not used as frequently by a lot of internet marketers. This alternative, yet powerful, method is writing for syndication. You need to realize that this entails a totally different way of looking at what you do.
Syndicating articles pertains to the process in which your articles are picked up by website owners and published on their websites. The website traffic that you could get is highly targeted and can be considerable in the long run. The key to this is knowing that you have to write a different sort of article. Articles crafted for syndication should be the highest quality in terms of content uniqueness, and they need to be a lot longer. Bear in mind they maintain websites that are directly about the theme of your article. Your articles must be good because site owners have a trained eye for brilliant content that is well-written.
Publishing your articles to article directories, particularly the larger ones, prior to posting them on your own website and getting them indexed by the search engines is a big mistake. You stand to gain much more when you concentrate on your own site first. Only the more seasoned article marketers tend to get this, but it is acquired from experience. It is important for ranking your site that the article is indexed by search engines on your website initially. Also, if you work at generating backlinks and ranking your web site, then you can reasonably easily beat the article directory page where it appears. Just about all article submission sites, except for maybe Buzzle, have no issues with doing it this way.
If you want to be active about content syndication, then here is one way that can bring good results. Let’s say you have created an article you think is fit for syndication. Go ahead and use that article on your website, and then post it to the article directory sites you prefer. Subsequently, you can go to the appropriate websites, in your niche and are recognized, and inquire if they would like to syndicate your article. You may observe that a number of people some, site owners, have viewed your article in some directory. So at that point you just approach webmasters and inquire if they would be interested to syndicate your content, and in addition inquire about future syndication.