The first thing your reader will relate to is the headline of your piece; for this reason it is critical that you reach out and catch hold of their interest immediately. One of the key elements that is needed for the ultimate success of your copy, it a motivating headline that will not simply draw them in, but hold their interest; there are many places to find help when trying to reach this goal. Further on I will be offering three basic suggestions that you can apply to enable your headline to be more attractive and maintain that claim for an extended period . . .