The Reasons Why Your Audience Is More Essential Than SEO

Search engine optimization is an area that has been encased in mystery and myths for most people throughout many years. Lots of people understand it intimately and use that knowledge to elevate the fortune of the businesses they own. It should never surprise you that people today approach SEO from a variety of angles. Composing content for sites so that those sites are ranked better in the search engines is one approach. Some believe that it is best to write SEO articles with the search bots as the primary goal. Nowadays that approach should have proven unfavorable, but lots of people still utilize it.

Google has been saying for a long time (and tried to enforce it with an alogrithm adjustment) that you need to write for people not bots. People see your site hoping to discover useful info. What they don’t want are articles or portions of content that obviously pander to the search engines like google (SEO articles). A lack of knowledge and perspective is usually associated with this kind of approach. When you write just for your visitors, you’ll start to see a lot of positive things happen to your site, like a rise in the ratings.

Try to remember that Google focuses on the length of time a person stays on your website. This is called your site’s “bounce rate” and it presents Google with a lot of data. If site visitors are only on the site for a minute and then leave, Google will decide that your site isn’t relevant or targeted for that keyword. This just spell out unfortunate news for you. At the same time, Google is more likely to give you a good SEO rating if people are spending considerable time on your pages. It will all tie together eventually.

It is important to be able to write well for the visitors to your site and to give them what they are looking for; to do that properly you need to do good market research. There isn’t any other way than to uncover everything you can about the preferred market and website audience and subsequently give them what they really want. If you have the right demographics, then you will be able to better deduce the difficulties they have. When you invest time to visit forums where your market hangs out, then you will be able to read about their problems. It will help to put you in a good location to write about their situations and anxieties.

This degree of research-based writing also can lend something great to your written content. The content and articles will actually be super relevant to your audience, which can be determined by Google through one of their algorithms. Google’s spiders can read your content and acquire relevance from it. The only true way to get that kind of writing is when you actually know a good deal about your subject. When you combine that together with your bounce rate, Google can quickly see just how relevant the written content on your site truly is.

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