How to Avoid these Simple AdWords Mistakes

Google AdWords is really simple if you do it the right way.

The internet has lots of great information for anyone who isn’t familiar with how to begin using Adwords. You even have good tutorials from Google itself. Even with all that information, it’s still common for people to mess up. This is mainly due to the fact that they’re inexperienced and without knowledge. It’s important to do your research and know what steps to take before you actually get into the action. Here are a couple mistakes that can be alleviated effortlessly if you just consider them.

The first mistake is not testing where your ad places, especially if Google’s top position in the search is your goal. While there are many people who insist on getting this position, this can actually have a negative affect. Even though you have the top spot, you may not automatically find yourself successful. It turns out that you may get higher click through rates being in a lower position than at the top. So it’s important to test the return on investment for each of your positions. Usually you will find that the 4th or even 5th positions are best because you don’t have to pay as much and each customer you get doesn’t cost as much either. Another serious AdWords error is failing to test ads by creating only one ad. It’s common sense that you require an ad for people searching using your targeted keywords. When you only have one ad, however, you have nothing to measure it against to see how it performs. There is no way to test with only one ad. You want to use a minimum of two ads so you can measure the results and see which is superior. You can then measure your results and pull ads that are not producing results and make changes to them. This technique is called split testing and is used by most advanced AdWords advertisers.

Ads must also be tracked, just as they must be tested. You should never just rely on a single way of tracking but instead use the included conversion tracking code to do it for you. It’s a huge mistake not to do this part. If, for example, you are using Adwords to sell a product online, you should use an ecommerce tracking code in order to help you track those orders. This will make it so that you always know where you’re at.

If you are able to stay away from these common mistakes, you’ll find that Google AdWords is a powerful traffic generating tool. If you fail to properly research your keywords and your competition, you will be facing an uphill battle. If you do the necessary research into your keywords and niche, you will eventually figure out how to make your campaigns profitable.

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