How Blogging Can Benefit Internet Marketers

Having a blog can be an incredible benefit to internet marketers. Blogging opens up doors that other forms of marketing and promotion do not. You’ve probably heard of blogging by now-it started to explode in popularity in 2004. Now after six years, it’s apparent that blogging isn’t going away. In fact, each day more blogs arrive on the scene in huge numbers. Don’t you think you should cash in on that popularity too? After all there is more to internet marketing than setting up a static sales page and hoping that people find it on their own. Internet marketers should always seize every opportunity to increase sales.

Blogging can help you inject a little personality into your business. So many sellers seem to think that, in order for them to make sales, their sales pages need to sound incredibly professional and use very formal language. You might have even hired a professional copywriter to help you create a page to convince people to buy from you. Blogging is far more casual and you have the advantage of building trust with your visitors as they read through your post, which can make them more likely to buy from you. You are more likely to make sales if people can get an idea of who you are as a person.

Blogging can help you set up different forms of income. If your blog becomes popular, you may be able to sell advertising space within your sidebars. You might even consider adding Google Adsense code. That’s one of the many advertising services available to bloggers. There are other services available that want to get advertisements in front of your blog’s visitors. Another of these is Text Link Ads. Another option is AdBrite. You can also sell directly to individual private advertisers. If you were to sell six ad spaces on your blog at $50 a month each, that’s a $300 increase in income from your blog.

Blogging can help you to increase the number of links pointing to your products and sites. There are some marketers who prefer to have separate blogs for each product they promote, but you can also use one blog to advertise them all in the same place. By using sidebar, post footer and header ads, it’s easy to link to several products and sales pages. These extra links pointing to those pages can help them to rank higher in search engines. It also builds your authority through sites like technorati and alexa–two places that you want to have high levels of authority if you ever decide to sell your sites. There are many ways in which blogging can boost your internet marketing business. Blogging is a great way to get the word out about the products and services you offer, your opinions and to help you boost your sales. In fact, most internet marketers notice a sharp increase in the number of sales soon after they start blogging about their niche topics. It doesn’t matter if you don’t know a think about creating a blog or publishing blog posts. There is a ton of information available out there if you need help getting started.

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