Content Writing India and Its Importance

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Just browse through any job portal or jobs classifieds, you’ll find one thing in openings in Content Writing. Yes, content writing has become the hottest job not only in India but worldwide. And you’ll be amazed to know that majority of the content writing work is outsourced to India. But, what is content writing? This is the most common question asked by many. Literally, content writing is nothing but writing for the web. Ironically, it sounds easy but to be honest it is not. It is not only lucrative but also a time and brain consuming job. Ask any content writer, he or she will show you the correct picture. However, the crux is that if you want to be a content writer, you should be strong in research. Research is the base of any content writing and it is said that content writing involves, 10% actual writing time and 90% research.

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It is obvious to know that for whom you’re writing and what the motive of your written piece is. This is in return lessening the burden and makes the task easier. Even though you are racing against the time or deadline, the complete process of content writing should be done with calm and relaxed mind. As mentioned above, prior beginning with content writing, a content writer should ask three main questions to himself. That is:

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1- Who is my target reader?

2- Why should they read it?

3- What can this written piece generate?

If a content writer is able to answer these three questions, then it won’t be wrong to say that half the battle is won. Content writing in India is in full bloom and people from all over the world are outsourcing content writing to India. Mainly because of the strong word power and great command over vocabulary. It is said that content writing should be done by keeping the target audience and SEO in mind. This is the reason why SEO content writing is catching up these days. Anyone who is into online business wants to capture majority market and for that they have started taking content writing and SEO seriously.

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Content writing and SEO goes together and none of them is complete if anyone of them is missing. Earlier any online trader or entrepreneur used to concentrate more on their website design and layout but now the trend is changing. As nowadays they emphasize more on content and SEO. According to them, if their website isn’t that attractive, but still appearing on major search engines, they are ought to get more business.

Thus, we can say that content writing should be done in keeping SEO in mind and also it won’t be wrong to say that India is the best and hottest place to outsource any content writing and SEO work.

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The author is budding web content writer and also experienced in writing quality content for various websites. You can view his blog for more information.

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