3 SEO Mistakes That Will Get You Google Slapped

No matter what type of site you have or what type of internet business, you need visitors from your target audience. To go about this, you must get your site ranked high in the search engines. When you go about SEO the right way, you will get that target audience and that audience will usually be ready to act. On the other hand, if you’re new to the SEO game, it’s important that you learn a few blunders to stay away so that you don’t harm your chances for success.

Your aim should be for the search engines to like you, you don’t want them to ban your site. That’s why you need to learn common mistakes people make so that you can increase your chances of success. It’s important to read on for some common mistakes that people often make that kill their chances of getting the traffic they want.

The first SEO mistake is trying to make the website really flash heavy. Sure, flash will wow some viewers, but where SEO is concerned it really doesn’t help. While flash looks neat for those humans reading your site, it’s invisible to search engines so your site isn’t likely to get crawled.

The search engine bots are more concerned with content and if they don’t find it they’ll leave. It’s the only way to achieve a higher place in the searches. Flash makes your website look good, so if you don’t want to avoid it completely, you should add some text and graphics to your page so that you can optimize it for the search engines. The more text there is, the better you’ll rank.

Choosing the wrong keywords is another mistake that webmasters make. Basically, with the wrong list of keywords, no matter how great you are ranking, you won’t make any money. The traffic you get isn’t much targeted, which means it doesn’t convert and give results. Apart from that, choosing keywords that people aren’t searching for doesn’t really make sense. But again, if you don’t research, then you’ll end up with keywords nobody is looking for. Once you have found some high volume keywords you can start planning your site structure and themes. And the best part is that there are free keyword tools that will show you keywords that you can use.

Another SEO error that many webmasters make is writing an irrelevant site title and a poor site description, which can both be detrimental to your search engine rankings. Your title and description are used by the search engines to determine your site’s theme and rank it accordingly. Compared to a few years ago, search engines and their algorithms for determining rankings have evolved, so pay attention to these elements. In conclusion, successful SEO is a combination of multiple elements. While so-called ‘blackhat’ tactics might promise you instant results for improving your search engine rankings, they’re not considered long-term methods that you can count on. Work with the more reliable Whitehat methods that can still offer the same results, but will last for the long term and continue bringing in targeted traffic for years to come.

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