I have been standing up in front of audiences for a very long time, but don’t let that fool you; I still get really nervous when I do it! I find myself ruing the day that I said ‘yes’ to giving that speech, or the day I agreed to perform that magic show, but once I’m engaged with the audience there is no greater feeling and the nerves disappear (“just like that”).

I’ve dealt with audiences of over 500 people, won competitions, and both written speeches for people and given them myself. But, despite that little flicker of terror we all get when we hear the words ‘public speaking’, there really is no magic to it. Even the most nervous person can feel confident in front of an audience, and I would like to share some of my experience with you.

Everyone has to give a speech at some point in their lives and most people don’t want to. Speeches can be nerve-wracking, potentially embarrassing experiences – and, as public speaking sends little shivers of terror careening down our spines, we often try to avoid giving them. But we don’t have to! I’m going to share a few trade-secrets with you. Soon you’ll be giving that killer speech and you’ll have that professional edge you need.

Of course, all rules are made to be broken, but these guidelines are only meant to be structural aids. I want to help you be as original and engaging as you can be, but if you want to do it your own way then remember (to paraphrase Robert Mckee);

The beginner learns the rules

The student learns to break the rules

The artist masters the form.

How to write a speech

Some people say that speech writing is an art-form, and that may be true, but every successful speech has a recipe that includes several key ingredients:

1. Timing
2. Structure
3. Length

And in order to get these right you need both to plan, prepare and to practice.

Planning Why are you giving a speech?

You need to remember that every speech you give has a purpose and every speech tells a story.

You should never underestimate your audience; they are an intelligent body of people, and a group makes its mind up very quickly. No matter what genre of speech you are attempting you need to keep your story simple, entertaining and easy to follow.

You need to grab their attention and keep it. A good speech will have people on the edge of their seats; it will affect your listener and it can change their perceptions. Remember, a powerful speech has rhetoric; a brilliant one has the audience.

Prepare before you start

Think about what you need to say before you start writing; know your audience and gauge the tone.

An ill-judged tone of voice will put you on the wrong foot. Public-speakers need to be acutely aware of audience expectation. Not to be too obvious, but a send-off speech at a retirement party will be quite different from an oration at a funeral. In both cases you need to lift your audience, but you wouldn’t want to start telling embarrassing tales about the chap in the coffin next to you. But it is always up to you to judge, and that can be the hardest thing.

You need to ask yourself what you need to achieve. Are you presenting facts and figures? Do you need to persuade your audience – or are they on your side?

What kind of speech is it?

Debating I experienced some powerful public speaking quite recently. I was in the audience watching three speakers debate the Natfhe strike action affecting University lecturers, students and management.

One speaker presented himself as a neutral party. I cannot for the life of me remember or work out why he was there, another had my support and the other I was quite hostile to.

By the end of the debate I had changed my position completely. The neutral party disappeared into the background, but my initial hostility was turned around by powerful words, an excellent series of points and emotive language. One speaker lost my support; – he gave a planned, but ill-judged speech. He came across as being manipulative, uncaring, and as a genuinely bad-egg.

I am quite sure that this is not the case, but it was a lesson for me – never underestimate the audience, facts and figures do not speak for themselves and the audience, if properly worked, can be changed.

For the professional debater;

List each point or anecdote and use spider-charts to cover extra ideas you may have.

Rank them; choose your strongest points, leave your weaker ones.

Now you can start to structure.

The structure of a speech will depend on your purpose. Here I provide an example for a debate/speech. A send-off speech, best-man speech, speech of thanks, a funeral oration, and so on, will need to be treated very differently.

Each point you have on your spider-diagram has a logical place, list each point chronologically and write your speech accordingly. Keep your points in your intended order; the speech will seem more powerful if it follows a logical progression.

Here’s what your plan might look like;

Five minute speech:

1. Introduce yourself and your position on the topic

2. Outrageous statement – highlight your opponents major flaw.

3. Engage with your audience; address them directly with rhetorical question.

4. Present the facts.

5. Compare your points with your adversary, highlight your strength and their weakness

6. Round up.

You also need to gauge the length. Don’t write too much! As a rule of thumb each page should last two minutes.

You are constantly forming an impression on your audience. Repetition can be a very effective tool, but it can also be very dull and impede the progression of your argument. If you repeat yourself make sure you have a reason.

Practice giving the speech

The better you know your speech the better it will be received. Never, ever, ever read direct from the page. And if you suffer from horrible nerves there are several ways to kill them, but by far the most effective is to adopt a ‘mask’. You are not being judged personally – and you will find it easier if you are an ‘actor’ playing the part of yourself. The moment you disengage with the inhibition that holds you back you will find yourself speaking with flair, you audience will enjoy it and so will you.

It’s up to you to plan, prepare and practice and, if you do, you will succeed. Good luck!

Popularity: 23% [?]

Speech writing tip Top 10 for developing and outlining speech topics and other speech writing tips and tricks. Use it before and after you have written your speech. Before, to work out your speech ideas.
And after, when you finished a first outline to assure you don’t forget important things.

1. What is your goal? What response do you want the audience to think, feel, change or act? What do you want them to learn? It takes time, but setting a clear goal is the bone of a great speech. This first speech writing tip is perhaps the most important one.

2. Write down one central speech idea in one short sentence with which you want to leave our audience. Test if your title sounds good by speaking your bottom line out loud in 5 seconds maximum. Try to catch attention in a few teasing words.

3. Determine the demographic, cultural and other characteristics of your listeners. As public speaker your have to know who they are, what they need, what they are concerned about and what they expect from you.

4. In the introduction you write down why you have chosen this speech topic, how it relates to you and to your audience. Tell why you want them to agree with your views. List an important benefit.

5. Approach your theme from many different views, the supporting points, in your body copy.

6. Find evidence to prove your arguments and ideas. Ask reference librarians to help you researching your speech topic in comprehensive databases. And why not asking them for their favorite speech writing tip? Reinforce your message at the end of all your supporting points and refer back to it.

7. Prelude while speech writing on some interacting with your audience. Ask a rhetoric question, offer the outcomes of a poll, and relate these to the ideas of the audience.

8. Effective speech writing is also writing in a conversational manner. So, deliver your speech by heart with only a few note cards. It will enhance your total performance. Each card contains only one point.

9. The conclusion is the most important part and should be leaving everyone with something to think about. Refer to your central message. See my speech writing tip number 1.

10. Prepare for the Q and A or other feedback after your talk. Make sure you have researched one or two extra, bonus examples to make your message clear.

So, to summarize it: research surprising points and views, use my speech idea checklist, prove your credibility and expertise, and interact with your audience. That is the bottom line of this speech writing tip Top 10.

Popularity: 20% [?]

I’m a big fan of studying other kinds of writers besides just “copy” writers –
especially political writers.

Which is why I’m always urging people to read political authors, books and blogs.
The farther right or left the better, the more radical the better.

Case in point…

Right now you almost can’t turn on the radio or TV without hearing about Ann
Coulter and her book “Godless: The Church Of Liberalism.”

And love her or hate her (very few “luke warm” reactions to Ann Coulter), she
recently dropped an incredible “copywriting” tactic in a radio interview you can start
using immediately if you want.

She said when she sits down to write a newspaper column or book chapter –
especially if it involves a complex topic – she simply pretends she’s writing an email
to one of her friends.

She says this forces her to keep even the most entangling legal and policy
details simple and easy to digest.

I don’t know about you, but I find this extremely useful copywriting advice.
Especially since the ability to make the complex simple is one of THE most
important selling skills you can have.

Anyway, I’ve already started using this email tactic with my own stuff and I can
honestly say it’s made writing copy ten times easier for me.

And you know what?

If you ever find yourself stuck trying to make something complex simple in your
ads, I can practically guarantee it will make things a lot easier on you, too.

Popularity: 11% [?]

Do you buy your products and services from a trusted source? These 6 facts will help you build a better online brand and forge effective marketing connections.

Think about where you buy your groceries, your clothing and your electronics. Do you trust these stores, these brands and these products?

FACT 1: The relationship comes first!

People buy from people they know, like and trust. The best way to do this is to offer value. This means giving them education, information, facts and ideas on how your products fit their needs. Be consistent with your offers. For example in an email campaign, present a consistent branding format or layout. Use consistent mailing times, consistent yet intriguing nomenclature in the subject line and other standards you have created. Don’t confuse the reader.

FACT 2: We respond to our name.

Make it personal! Add personalization when you can. Make the reader feel like you personally wrote a note to them.

Consider this: if you were out shopping and someone yelled your name, whether the person is call you or someone with your name, your ears will perk up immediately. When we hear our name, we pause and listen. Think about it,

FACT 3: Curiosity causes clicks!

We want our user to take action. Have you ever read an email subject line that says, “(Your Name), Do you know Sally”? This makes that user curious and they have to click to find out about Sally.

FACT 4: Involvement is necessary for any great relationship!

Whether you are writing an email, creating a podcast, a poll or a video, it is important to get your audience involved. Ask questions in whatever media you use. Talk about people’s problems. And don’t forget your audience is tuned into WIIFM: What’s in it for me. You need to help them achieve what they need to accomplish.

FACT 5: We make buying decisions based on emotional factors!

For example: Fear of loss: If people feel that are going to lose their chance to receive the product or service they are more likely to act now vs. later. Fear of loss can be demonstrated with a limited time offer, a deadline, a price change or a bonus offer.

FACT 6: Clear process instructions sell!

Tell your prospect exactly what you want them to do. What steps do they need to take? Make them simple, clear and concise. “Go here now.” “Visit this page.” “Click here.” You get the idea because you are a consumer, too. Be an intentional consumer and note what works to sell you. More than likely, it is a proven technique that you can use in your own business.

Popularity: 10% [?]

If you’re working in the corporate world then there are chances of hiring professional content writing services. But mind you content writing is completely different from transcription and transcription services. Transcription services are usually required in fields such as law, medicine, and education however still at some point of time you need professional content writers for writing documentations. Talking about transcription companies, they usually provide services to business, law firms, court rooms, doctor’s offices, hospitals, and universities. It doesn’t mean in these mentioned areas writing is not required. Content writing is one thing which is required in every field but mainly in the web arena.

Nowadays content writing services also include translation and interpretation services if desired. This has become a trend because sometime conferences are held that have more than one language being spoken. This makes utterly difficult for the participants to follow what is being said. Thus, an interpreter is often compulsory who can not only speak in both languages, but can also write in both languages fluently.

With the growing awareness these days various things such as court proceedings, criminal investigations, doctors notes, and business meetings are often recorded in live. Later, they are converted into written text by the content writers. Thus, professional content writing services have become necessary and should provide accurate written accounts of verbal records. Therefore it becomes obvious for the content writer to have some previous knowledge of the subject so that he or she is able to write a detailed report well.

We can only say that content writing is the end of all your tensions and worries as content writers are there for you to bail you out from the trouble waters.

Popularity: 12% [?]